Sift: Target Recommendations Tool
Published on June 5, 2016
Sift is an application created to generate recommendations on all Target properties. These can be seen on the Target home page, product pages, category pages — even in-store kiosks for Wedding registries.
Features:
- Allows site merchants to create filters for Target’s algorithm-based recommendations (customers “also viewed”, “ultimately bought”, etc).
- Allows users to create entirely custom recommendations (e.g. “complete your purchase”) by writing logical expressions that query Target’s entire product catalog and regenerate whenever the catalog changes.
- Generates real-time previews for users as they are creating recommendations.
Sift’s real-time preview:
Sift’s query builder:
Sift “cross-sell” recommendation for Xbox 360:
