“Same Day” & “Basket Building” Work
Published on January 14, 2023
As a Lead on the “Same Day – Basket Building” team since 2020, I have helped create and improve critical services for Target.com guests. These include shopping for “Same Day” orders using Order Pickup / Delivery / Drive Up, and applying all available offers — at a time when these capabilities are more needed by guests than ever.
Some of my work has included:
- Creating the Order Pickup hub experience (https://www.target.com/c/order-pickup/-/N-ng0a0)
- Same Day Delivery: Improving performance and design (https://www.target.com/c/same-day-delivery/-/N-bswkz)
- Taxonomy Navigation: A component for browsing the entire product catalog as “aisles” on a single page.
- Promo Completer: A component gamifying the redemption of all available offers before checkout.
- Various animations that breathe life into these experiences.